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Efficient product line control

Efficient product line control guarantees that

• the consumer gets the requested products
• the product line breadth and depth is adapted to the operations type
• the warehouse and shelf space is optimized in accordance with the demands and this achieves an improvement of sales and income per space unit

PoS sales data, market development forecasts and market potential analyses are processed through Space-Management and are the basis for continuously optimized shelf assignment plans. This includes seasonal and regional factors as well as market trends or changes in the behaviour of consumers.

The concept of efficient product line control assumes a close cooperation with the trading partners. The jointly optimized product lines are implemented at the PoS.

The control loop is closed through frequent controls of the sales data. Shelf warmers, long positions or shortages are things of the past due to an efficient, co-operative product group management.

Single sourcing - Multi branding

The broad offerings with different price levels and brands within a product group (multi branding) enable Intertec to develop product lines that are individually aligned to the position of the trading partners and to offer these as a category manager from a single source.

Other manufacturers of DYI product lines increasingly utilize our long term and comprehensive experience in the marketing and distribution of inhouse product lines for the car maintenance, car and bicycle accessories and electrical installation materials segments.

Our broad European presence enables us to offer our services everywhere in accordance with uniform standards. Multi-lingual product packages guarantee a broad commercialization.