Search

Intertec brands

Intertec uses the entire marketing tool box to establish and maintain their inhouse brands - from product development via packaging design and brand communications to merchandising and promotional activities. The brands are therefore positively differentiated in the competitive environment and their sale is supported by high brand awareness. The most important Intertec inhouse brands are:

• NIGRIN, the traditional brand for car maintenance
• Unitec car accessories and vehicle equipment
• PROFEX bicycle accessories and supplemental equipment
• Unitec electrical installation material

Other inhouse brands are tailored to the national requirements of the individual subsidiaries.

Intertec is also able to develop and market products and product lines under the inhouse brands of our trading partners.

Partner brands

Intertec also uses its know how for the distribution of brands of leading manufacturers. Armor All, Caramba and Philips are supported as brand concepts. Philips is divided into home lighting and car lighting segments.